Page 138 - الإعلام و إدارة الأزمات
P. 138
????? ???? ?? ???? ?????? ????? ????? ??????? :??? ???? ???? ???
?????? ?? ?????? ??? ?? ???? ?????? ?? ??? ??? ????? ?? ?????
??????? ??? ???????? ????? ?????? ???????? ???????? ?? ????????
???????? ???? ???? ?? ????? ?? ???? ???? ?????? ?? ??? ???
?????????????? ?? ???? ???? ?????? ??? ????? ???? ??????? ??????????
???????? ????? ?????? ??? ????? ??????? ????? ???? ??????.??
?? -6??? ???? ????? ?????? ???????? ?? ????????
??What are the audiences likely to make??
???of it??
??? ???? ?????? ?????? ????? ???“:??????? ???? ???? ???????????
????? ????? ????? ???????? ????????”?Crisis is not .??
??what has happened but what people think??
?? has happened??? ???? ??????? ??? ??? ???????????
???? ???? ?? ?? ???? ??????? ?????? ???? ????? ?????????
?????? ??? ???????? ????? ????? ?? ???? ????? ???? ???????
??? ??? ????? ?? ????? ????? ???? ???????? ?????? ?? ???? ??????
???????? ????? ?? ?????? ???????? ?? ???? ?????? ????? ????? ????
????????.??
????????? ??? ???? ????? ??????? ???? ??????? ?????? ??????????
?????? ?????????? ?? ????? ???????? ?????????? ?????? ?????? ??????
???????? ???? ??????? ?? ???? ?? ??????? ??????????? .???????
???? ????? ????? ????????:??
? ? -??? ???????? ??? ????? ?????? ?? ??????? ??????? ???
????? ?????? ??????? ?????? ???? ????? ?? ????????
???? ????????? (?????? ???????)?.??
??137??