Page 133 - الإعلام و إدارة الأزمات
P. 133
?????? ????? ????? ?????? ?? ?????? ??? ?????? ?? ????????
???? ????? ??????? ???? ????? ??? ????????.??
???? ???? ??????? ????? ???? ??? ??? ????? ????????? ?????????
????????? ?????? ??? ?? ?? ???? ?? ???? ?? ????? ???????? ???? ?????
??? ?????? ????? ??? ???????? ??????? ??? ??? ???????
?????????? ????????? ???? ?????? ??????? ????? ??? ??????
?????????.??
?????? ?????? ??????? ??????? ??? ?? ????? ?????? ?? ????????
??? ?????? ???? ???? ?? ?????? ?????? ????? ???????? ????? ?????
??? ???????? ?????? ?????? ?? ????? ?? ??? ???? ??????? ?? ????
???????? ?????? ????????.??
???????? :?????? ?????? ?:Holding Statement??
???? ?? ???? ??????? ?????? ?????? ???? ?????? ???? ??????
???????? ?????? ????? ??? ?????? ??? ????? ????? ??????? ?????????
???????? ????????????? ?????????? ? ?Pre-selected???????? ???
?????? ????? ?? ??? ??????? ????? ???????? ??????? ????? ????
???? ??????? ???????:??
?? -1??????? ? Details?????? ???? ??? ???? ?? ??????????
????????? ???????.??
?? -2?????? ????? ?????? ? :Human face??????????
??????? ??? “ ??? ????” – “??? ????? ??? ???”?
?– “??? ?????” – “??? ??????” – ??? ????” –?
?“??? ????”?.??
?? -3?????? ??? ???? ?? ??????? ??????? ????? ?What??
??132??