Page 10 - NECT CI Manual 1

BLUEPRINT

STRUCTURE

BRAND POSITION, PERSONALITY, AND COMMUNICATION ELEMENTS

BUILT ON STRONG CHARACTER AND VALUES.

The beauty of the NECT theme is its simplicity and directness. But it’s only as strong as the brand
personality and communication elements at its foundation. Crafting messaging on these enduring values
will maintain consistency and clarity of the NECT brand.

BRAND POSITION

Collaborative
Enduring
Evidence based
Innovative
A unifying element that leads to strong ideas that can be executed across the marketing mix

BRAND PERSONALITY

Trustworthy
Patriotic
Supportive
Collaborative

National Education Collaboration Trust Corporate Manual 2020 5