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REVENUE INCOME AND BIG BRAND
EXPOSURE
BRANDS OFTEN REQUIRE PACKAGING TAILORING DRIV-
EN BY MARKETING BUDGETS, EXPOSURE REQUIREMENTS
AND COMPETITIVE ACTIVITY. THE SQUISHALLS PROGRAM
BRINGS WITH IT A UNIQUE TAILORED OFFERING WHEREBY
DRAKES CAN OFFER A VARYING COST STRUCTURE BASED
ON THE EXTENT OF THE BRANDING ON ANY PARTICULAR
SQUISHALL.. THE PROGRAM OFFERS THREE INVESTMENT
OPTIONS:
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