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FEE A: THE LOWEST PARTICIPATING FEE FOR MERE PARTICIPA-

TION AND INCLUSION IN THE PROGRAM WHEREBY THE BRAND

SIMPLY BENEFITS FROM THE INCLUSION AND FOOTFALL BENE-
FITS OF THE PROGRAM.

FEE B:

FOR AN INCREASED FEE DRAKES WILL PROVIDE THE BRAND AN

BRAND EMBROIDERED TEDDY BEAR WHEREBY THE CONSUMER

TAKES THE BRAND LOGO HOME WITH THEM IN ONE OF THEIR
COLLECTIVE LINES.

FEE C:

THE LARGER OF THE FEES OFFERS THE BRAND A TAILORED
SQUISHALL IN THE SHAPE OF THEIR BRAND MASCOT. FOR EX-
AMPLE DRAKES WILL MAKE A SUSTAINABLE COCA COLA BEAR

OR A NUTELLA JAR OR OREO MAN. FOR THESE BRANDS NOT

ONLY DOES THEIR BRAND GO HOME WITH THE CONSUMER BUT
IT SHOUTS I AM PART OF YOUR COLLECTIVE REPERTOIRE!

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