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The Cultural
Heritage

"The Sun" golden voice of the Arctic © http://planet-today.ru Prize-winners of the festival "Young Arctic". The support for good ideas.
© http://planet-today.ru

and make the image of the Arctic recognizable, interesting, and Indeed, many modern festivals are a kind of markers of
modern. The Yamalo-Nenets Autonomous Okrug, which has been important events in the cultural, social, and political life of the
representing Russia at these competitions since 2004, has applied city, region, or planet and their programs reflect the relevant
to host the first Arctic Winter Games in our country in 2024. If this problems of our time. Features of modern festivals are embodied
application is approved, the Games of 2024 will be the first Arctic in the practice of festival projects in the Arctic, the number of
Games in Russia. which is growing each year, and the programs are extremely
Thus, the Arctic Winter Games play a crucial role as a diverse (Bogolyubova 2017; Bogolyubova 2020). The rich and
platform for intercultural dialogue and cooperation in the
Arctic. These competitions are of great practical importance The modern tourism has seen a
both for the promotion of culture in the Arctic region and for
making the image of the region more recognizable. Besides, these decline in the interest of travelers
competitions may well become a part of the modern cultural in traditional recreation sites and
heritage of the Arctic and its distinctive brand.
an increase in tourist flows to areas
FESTIVAL ACTIVITIES
The culture of the Arctic is rich and diverse, but, unfortunately, previously estimated as having little
the cultural potential of the region has not been properly attraction for leisure
studied, although it can certainly become an effective tool for
its development. In this regard, there is a problem of finding
approaches and original forms of preservation and promotion of diverse cultural heritage of the Arctic is featured in a variety of
the unique heritage of the region in the world. As international festival projects. Today, a great number of film, ethnographic,
experience demonstrates, festivals can be one of such successful patriotic, and multi-genre projects are devoted to the Arctic
forms of international cooperation and promotion. Their rise, theme and held both in the Arctic and in other cities and regions.
evolution, and current state reflect the world integration Promotion of the Arctic heritage is shaping the program of
processes, the democratization of international relations, the Young Arctic Film Festival with a rich concurrent program.
increasing role of culture in world politics, and the foreign policy One of the festival's objectives is to inform young people and the
of modern states (Bogolyubova, Nikolaeva 2009). Many festivals general public about the unique historical, tourist, and cultural
can be called bright mega-events (Nikolaeva 2017) that attract potential of the region. The program includes new documentaries
the attention of the general public and become significant events and popular science films about the Arctic. Besides the official
with political and economic subtext (M²ller 2015; Roche 2000). film festival program, there are numerous exhibitions and
As the history of famous festival projects shows, they can revive workshops devoted to folk culture, arts and crafts of the Arctic
the economy of the entire city or region, to become modern peoples, for example Protected Arctic, Weddings of the Peoples of
regional and international brands, to stimulate the development Russia (Peoples of the North), art workshop The Arctic Miracle,
of festival tourism. "International festivals are aimed at where folk souvenirs are made. Thus, the festival program allows
demonstrating the best achievements of national cultures viewers to make an interesting arctic journey. The theme of the
and traditions, which, thanks to artistic, musical, and creative cultural and scientific heritage of the Arctic is now featured
programs can become available to a wider audience. in the program of other festivals held in Russian cities. The

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