Page 48 - ARCTIC_Atr&Culture_eng_3

Habitat

THE TERRITORY

BRAND

REFLECTION ON THE

ǧ

he contemporaneity challenge to a territory at any level: a city,
a region, and a country, is the identity finding and keeping.

This question updating is connected with the growing
T processes of globalisation and unification, the strengthening

of the world society interaction, and the excessive intenseness of the

Lazareva Olga Viktorovna, information field. In these conditions, the creation and promotion of its own
the postgraduate of Saint-Petersburg
State Culture Institute, the brand can become a bail of stability and a powerful resource for the territory
Department of Culture Theory
and History sustainable development.
The Sochi Olympic Park. Photo from the official website http://олимпийский-парк.рф

46 Arctic Art & Culture • №1 (3) • 2018 Arctic Art & Culture • №1 (3) • 2018 47