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Habitat

The central business district of Yekaterinburg. Photo from the official website of the Vysotsky business center https://visotsky-e.ru

P.121]. In other words, the territory symbolic of specific society” [11, P.119]. Thus the and medium-sized business, and etc. The
capital encompasses all forms of the capital, ways to its build-up and correspondingly the positive example is Yekaterinburg’s history
existing within these territorial frontiers basics for the appropriate brand dynamics that was exclusively industrial city earlier
and accepted in the given community, i.e. can be presented as follows: but is a business centre now. Social and
“recognised by subjects in accordance with economic changes, happened lately and
their asserted categories of perception” [10, 1) Economic grounds, linked to the stipulated by the implementation of the city
P. 146]. This very significance shared by all economic capital acquisition, exist within development strategy [12, P.119-127], find
communication parties is a point of efforts a framework of the value system of the the vivid response among the population,
application in order to develop the territory local community. It can become apparent which is ready to try the new dynamic and
symbolic capital, that is “the information in launching a new key industry for this innovative identity of a place. In other words,
accumulation leading to the symbolic power territory, establishing conditions for small the point is not only in raising the economic

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