Page 67 - Act! Marketing Automation User Guide

Act! Marketing Automation Training Guide Templates

replace this with our company logo. That way when the contact looks at the top of the email
they have received, they very quickly can establish who it is from and what it is about.

To replace a picture, firstly, click on the picture block which again will highlight the block
and show Content Properties on the right. These properties will now be different as we
have highlighted a picture block this time:

 Auto width: Toggling this option means that the program will automatically adjust
the image to fill as much of the block as possible. Alternatively, if this option is not
toggled, you can set the image width yourself in relation to the size of the block,
particularly helpful if you need to quickly resize your image.

 Align: Change the alignment of the image within the block.

 Dynamic image: This allows you to insert a URL for the location of your image
rather than uploading one yourself.

 Change Image: Allows you to upload your own image, or change it to another from
the free image library. This will be discussed in detail below.

 Apply effects & more: Allows you to make changes to the image showing on your
template, such as cropping the image, resizing it, or adding text labels to it.

 Alternate text: Enter the text that should be displayed when images are turned off
(e.g. a contact uses Outlook and does not have “download images automatically”
selected). This is a best practice in email design since there are still email clients
such as Outlook that may have images turned off by default.

 Image link: Allows you to link the image so several possible actions occur when a
contact clicks or taps the image:

o Open web page: Opens the URL that you specify in the provided box.

o Send email: Allows you to specify an email address, a subject and even
the body of the email you wish the contact to launch. This is typically used
to send standard responses to a specified email address, such as a
notification that the contact is interested in receiving more information

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