Page 79 - Act! Marketing Automation User Guide

Act! Marketing Automation Training Guide Templates

Currently, you must add a URL from either YouTube or Vimeo. Once you have copied and
pasted your URL into the box, hit return and you will see the block update with an Image
taken from the video itself. You will also see a play icon has been added to the video block
making it very obvious exactly what the content is in your template.

If you would like to amend the play icon at all, you will now see options within the Content
Properties to do so.

Template Footer

All templates MUST include an option for contacts to unsubscribe from receiving any further
marketing communications. To this end, each of the pre-built templates that you can use
to start working with the Drag and Drop editor come with a footer that contains this option
already.

You will notice several values in brackets as well. Whenever you see {} brackets being
used, this indicates the presence of a merge field. Merge fields allow you to pull
information from your AMA account, and even from your Act! database to be used in your
templates.

NOTE: At this stage it is not possible to add merge fields from your Act! database. This is
because we are creating a template right now which could potentially be used against any
of our Act! databases. Merge fields from Act! can be added when we create an actual
campaign and choose to use this template which we will see later in the guide.

It is a good idea to keep these fields present in your template as again a footer that
describes who the company is will give the contact far more confidence that they have
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