Page 75 - Act! Marketing Automation User Guide

Act! Marketing Automation Training Guide Templates

Any of these options can be dragged and dropped on top of a blank block (as when you
have added a new row to your template) to add the content that you want to use. They can
also be dropped on top of existing blocks if you wish to add them on top (so for example,
if you wish to add a text block immediately above one of your existing images).

The types of content available are:

 Text: Adds a block that allows you to add text to your template.

 Image: Adds a block that allows you to add an image to your template.

 Button: Adds a button to your template, typically used to link to a website, but can
also be used to link to a downloadable file as well. To use this, click and drag the
button onto the appropriate place on your template, then click the block to show
the Content properties.

Earlier we looked at the possibilities you have when linking an image, specifically the ability
to open a web page, send an email, make a call or send an SMS message. All of these
same actions exist for a button as well.

On top of that, you also have options for Special links and Link file at the bottom of the
screenshot above.

o Special links: Allows you to add options to view the email in a browser,
or to unsubscribe. We will look at unsubscribe options later.

o Link file: Allows you to add a file to your template that can be downloaded
by your contacts (for example, this could be a catalog of your current
products). When you click Link file, you will be taken to your File manager
as we have discussed already, but now you can upload any file type such
as PDF files or Word documents.

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