Page 3 - RRP.GPTW.Document.Submission.2020

Job Compass

Marketing Coordinator

Lead KPI’s Metric Target Stretch Target
Blogging Published blogs 4 per month 8 per month
Email Click % 6% (MTD) 10% (YTD)
Social Contacts 2 per month 5 per month
Website Visits 5% increase per 10 % increase per month
month
Webinars Publish webinars 1 per qtr 1 per month
Process KPI’s
Reporting Prepare Monthly Report By 5 business day By 2 business day
nd
th
LinkedIn # of posts on LinkedIn 2 per week 4 per week over 7 days
Lag KPI’s
Visitor to lead
Lead to MQL Conversion rate 18% (YTD) 25% (YTD)
MQL to SQL Conversion rate 5 % (YTD) 25% (YTD)
SQL to Conversion rate 35% (YTD) 45% (YTD)
Customers

Essential Skills & Qualifications:

• Marketing Degree or Communications Degree or Graphic Design
• Intermediate – Advanced Microsoft Word and Excel
• Minimum 2 years’ experience in a similar role
• Efficient and creative design either in InDesign or Canva or similar
• Excellent writing skills to create engaging content
• Marketing campaign skills
• Digital marketing skills including social media and website
• Event management skills
• Excellent organisational and time management skills
• Outstanding communication skills
• Drivers License
• Sense of humour

Desirable Skills & Qualifications

• HubSpot Inbound Marketing Certification and/or experience using the
HubSpot platform