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Lesson3: E-commerce
• E-commerce:
➢ is the buying and selling of goods and services on the internet.
➢ Experienced consumers use technological research tools to help them make the
best purchasing decisions.
➢ It can be a bit overwhelming for some consumers as there is so much choice.
• Technological research tools:
Search engine COMPARISON WEBSITES ONLINE REVIEWS
• Search engine:
➢ can be used to find information about anything, including product and website
information.
➢ provide quick results, as well as a short description.
• Comparison Websites:
➢ Consumers use comparison websites to help them compare products.
➢ Could be based on price, or quality of the product.
• Online reviews:
➢ Online reviews by consumers, or even friends or family members on social
media, can also be valuable.
➢ Most websites share user reviews for products.
➢ Some reviews may be fake or exaggerated.
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