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Lesson3: E-commerce


            • E-commerce:

             ➢  is the buying and selling of goods and services on the internet.
              ➢  Experienced consumers use technological research tools to help them make the
                 best purchasing decisions.

              ➢  It can be a bit overwhelming for some consumers as there is so much choice.
              • Technological research tools:


                  Search engine                 COMPARISON WEBSITES                          ONLINE REVIEWS












               • Search engine:
               ➢  can be used to find information about anything, including product and website
                  information.

               ➢  provide quick results, as well as a short description.
               •  Comparison Websites:

               ➢ Consumers use comparison websites to help them compare products.
               ➢ Could be based on price, or quality of the product.


                • Online reviews:

              ➢ Online reviews by consumers, or even friends or family members on social
                 media, can also be valuable.
              ➢  Most websites share user reviews for products.
              ➢ Some reviews may be fake or exaggerated.









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