Page 190 - TESIS ADJUNTA DE BUSINESS

DENYING THE CREDIT

If we remember that a business letter has the main objective:

1.- to transmit a message
2.- to create a good will

It is obvious that denying the credit is not exactly a way of winning
friends for our company. This is why a situation such as this is so
difficult, because even though we are denying someone credit, we should
try to make a cash sail and those retain the friendship a good will of
the client.

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