Page 12 - Ebook Marketing

Kobo: Before a review can be left on Kobo’s website, readers need to be logged in. To do this, they must have a Kobo account - anyone with a Kobo e-reader will already have one - which will allow them to log in and post a review. Use this link to sign in or to create an account if you don’t have one already: https://authorize.kobo.com/gb/en/Signin?returnUrl=https://www.kobo.com/.
iBooks: Before a review can be left on iBooks, readers need to be logged in to their account. To do this they must have an Apple ID – anyone with an iPod, iPad or who uses Apple products will already have one – which will allow them to log in – even if they have never visited the iBookstore before. https://itunes.apple.com/WebObjects/MZStore.woa/wa/viewGenre?id=38&mt=11&ls=1
Scribd: Unlike the retailers listed above, Scribd is a slightly different model of ebook retailer – they are a subscription service where, for a monthly subscription, readers can read as many ebooks as they like. Such services are very much in vogue for ebooks at the moment (Kindle Unlimited, run by Amazon, is the main service). Currently, new users can have a free one-month subscription to Scribd before they have to start paying, so it’s technically possible for your wider network to use a free month to explore the functionality of Scribd and possibly leave a review of your ebook (check Scribd’s Ts&Cs first, however!) on https://www.scribd.com.
Google Play:To review ebooks on Google Play, users will need a Google login (anyone with a Gmail email account). Again, once logged in they can search for the book and click Review: https://play.google.com/store/books?hl=en_GB.
Using email to promote your ebook
A good way to incorporate publicising your ebook into everyday communications, especially when seeking reviews and recommendations from your existing contacts, is to add an email tag to your email signature. This is basically some text about the
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