Page 6 - Ebook Marketing

How do readers decide what ebooks to read?
In Bowker’s research (taken from their Book Consumer Demographics & Buying Behaviors Annual Review), 92% of consumers asked said they most trusted recommendations about ebooks made by people they knew, and that this was a major influence for them when they were selecting their next ebook to read.
This is great news, as it means you can use your friends, family and social networks to start to promote your ebook and generate interest and – hopefully – recommendations through them to a wider audience.
Discoverability and availability
One of the benefits of using Matador to publish your ebook is that it will be made available across a wide range of retailers and suppliers far exceeding what you could achieve as an indie author working alone.We also work hard at ensuring the discoverability of our ebooks by using tags and keywords, and by submitting relevant titles to retailer promotions.You can take advantage of this wide retailer availability to promote your ebook in many different ways, as shown in this guide.
As your ebook will be made available across many different ebook platforms, any promotion you undertake needs to promote your product across all of those retailers.The list of ebook retailers we work with is always expanding, but includes:
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