Page 14 - Social Media Marketing
P. 14
Social Media Marketing Handbook 12
Hashtag
If you are wanting to know more about the most popular hashtags, it would be worth looking at this website:
https://socialmediajustforwriters.com/2020/10/05/105-hashtags-for-writers/
When you post you can also use something called a ‘hashtag’ – #. A hashtag is essentially a label for a specific topic and helps others who are interested in that topic quickly find content. You can turn any word or phrase into a hashtag but there can be no spaces or punctuation between each word.
For example, #InternationalWomensDay is an annual event that ‘trends’ (i.e., is the most popular hashtag) but only the words directly after the hashtag are then linked, so you cannot use the correct punctuation or spaces. If you put a space, the hashtag would then be #International.
Any words directly after your hashtag will display as a clickable link in your posted tweet. Anyone clicking on this hashtag will be taken to a page of search results that match this hashtag. Make sure to use relevant hashtags such as #author #selfpublishing and then your tweet will show up in search results for those key words.
Facebook
Remember, when you post on Facebook, make sure you are posting from your book or author page and NOT your personal account. If you post from your personal profile, the only people who will see this post are family and friends. Anything you post from your book/author page will be visible to anyone who ‘likes’ your page – by this, we mean anyone who has chosen to follow your page. Select your book page name from the menu.
On your page, there will always be a box that contains the text ‘Write something...’ Click in here to start drafting a text-only post. The principle here is similar to Twitter, but there’s no character limit, and pictures and links display differently. You should always try and vary how you post content on
