Page 15 - Social Media Marketing

13 Social Media Marketing Handbook
Facebook and Twitter, even if it’s the same news. This is because social media platforms will have slightly different audiences and demographics, and you’re trying to reach as many people on a personal level as possible.
To post a picture (e.g. of a signing or event) click the photo/video icon and choose the picture/s you want to upload (you can choose more than one to post simultaneously). When they have finished uploading to the post, you can then write a caption in the box to accompany the photo! Once you post it, the picture and caption will appear on your page You can also post clickable links. Copy and paste the complete web address into the box and it will automatically generate a preview of the link below the post. You can also write something, and should, to accompany the website. For example, a link to ‘listen again’ for a radio programme you appeared on can be accompanied by:
‘Yesterday I spoke to Jim Porter on BBC Radio Leicester. Click here to tune in again, I speak from 33 minutes to 38 minutes in!’
Instagram
To post on Instagram, first you need a picture or photo you want to share. You will need to do this from your smartphone. To post, you will need to press the + sign at the top of the screen. This will bring up the last photo you have saved on your phone. You can either choose this photo or if you want