Page 138 - Inegrated Annual Report 2020-Eng

7.1. Corporate Social Responsibility Initiatives

NMDC recognizes that its activities could, without careful management, have a potential impact on the
marine environment. This fact directed NMDC to develop Corporate Social Responsibility (hereafter
referred as “CSR”) strategy, to address environment and social challenges and meet its stakeholders’
expectations. The CSR strategy aligns with NMDC Mission “Environment, People, Value, and Profit”,
and emphasizes its strategic objective of performing activities directed “for the good of the community”.
NMDC CSR strategy is adapted regularly to suit the changes to its business environment and its
stakeholder expectations. In addition, the QHSE policy also pursues commitment to protect people and
property, prevent pollution, protect the environment, conserve power and focus on reducing adverse
environmental impacts of our activities and operations. Emphasis is also given to comply with specific
customer requirements, applicable laws, regulations, standards and relevant best practices.

NMDC identifies and selects CSR initiatives that link to its CSR policies and strategies, and add value
to four quadrants as follows:

• Donations: NMDC encourages initiatives that enhance its participation in community life.

• Internal NMDC Customers: NMDC encourages initiatives that provide good and safe working
conditions enhance work-life balance and increase employees’ involvement.

• Business partners and authorities: NMDC contributes with business partners and authorities
in delivering Abu Dhabi Urban Planning and Economic Vision 2030, encourages the long-term
partnership strategy with vendors and sharing its lessons learned and knowledge with CEDA and
IMCA members.

• HSE and Marine: NMDC encourages initiatives that results in minimizing adverse environmental
impacts and achieving high environmental performance.
During 2020, aligned with the CSR mandate, NMDC also undertook the following initiatives:

• The Hail and Ghasha project is in full collaboration with Environmental Agency Abu Dhabi (hereafter
referred as “EAD”) and client (ADNOC) supervision wherein the project has sponsored the EAD
“E-learning portal” for several projects, along with the “Electronic Ecological Brochure”

• Bird nesting poles were distributed in several parts of the emirate of Abu Dhabi

• Environmental awareness signboards were installed in liaison with Abu Dhabi Municipality and Abu
Dhabi Ports in ports, Abu Dhabi Corniche and other locations.

7.2. Contribution to Local Community Development

NMDC appoints independent third party specialist to conduct society surveys, to evaluate the
performance of CSR, and determine the actions required to improve its management of CSR policies,
strategies and initiatives.
During 2020, the main activities / sponsors that were undertaken are as follows:
• A contribution from NMDC to MAAN Authority for Social Contribution, during the pandemic
supporting the growth of society by developing and finding innovative solutions to meet social
challenges, and to spread the culture of giving and participation in civil society.
• Blood donation
• Emirates Association of Visually Impaired sponsorship

138 2020 Integrated Annual Report