Page 22 - Geniecast LiveLabs: Future-Facing Marketing

FOR ANY CUSTOMER-FACING DEPARTMENTS
CUSTOMER EXPERIENCE:
Ensure your company can differentiate itself in a a a a sea of competitors
Customer experience is the heart of marketing for every industry While it has always been a a a a a a a marketing focus today’s businesses—at least the successful ones—have embraced customer-centric philosophies to to create effective marketing strategies and positive digital transformations 2 21