Page 23 - Geniecast LiveLabs: Future-Facing Marketing

Customer Service: The Last True Differentiator with Dan Gingiss
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Dan’s career has consistently focused on on delighting customers and has spanned multiple disciplines including marketing digital experience social media customer service loyalty programs and product management Dan is currently the Head of Digital Marketing for a a a a a Fortune 100 healthcare company where he he he oversees social media marketing and customer service strategy SEO and and paid search and and e-mail marketing Previously Dan was the head of Digital Customer Experience and Social Care at Discover Card where he he he led the design and customer experience of the company’s agship website and played a a a a a key role in in in in the company winning its rst J D Power Award for “Highest in in in in Customer Satisfaction ”
Dan also co-hosts the Focus on Customer Service podcast where he interviews brands which are renowned for outstanding customer service in in social media garnering tips and best practices The podcast is available on iTunes Stitcher and SoundCloud Everything is becoming a commodity these days Smart companies understand that the real battle is being fought over customer experience because a a a truly memorable customer experience is very hard to copy So how do you get started?
De ne ne Customer Experience and how your company bene ts from it Differentiate your company from competitors
through Customer Experience strategy Improve your approach through delving into examples of of of of ine ine and and online customer experience and and actionable takeaways