Page 24 - Geniecast LiveLabs: Future-Facing Marketing

FOR SOCIAL MEDIA TEAMS
SOCIAL MEDIA:
Develop a a a a proven path to social media success
We need to change the way that we think about social media media Social media media strategies should market less and
and
sell more Often brands use social media to blast highly generic content—content that people are ignoring Social media should be personalized too and
it’s not too hard to to accomplish Use social media for the frontline marketing of sales and
services Use it it to engage with consumers not blast messages 2 23