Page 25 - Geniecast LiveLabs: Future-Facing Marketing

The Secret Sauce for Social Media and
Content Marketing Success with Drew Neisser
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Drew Neisser
is is founder and
CEO of Renegade the NYC-based marketing agency that helps CMO’s nd
innovative ways to cut through Drew is a a a a a recognized authority on on on on non-traditional marketing techniques having won innumerable awards for creativity and
campaign effectiveness He is the author of a a a a new book “The CMO’s Periodic Table: A Renegade’s Guide to Marketing” that features insights from 64 marketing luminaries Ranked among “50 Thought Leaders over 50” in 2015 and
and
2014 by Brand Quarterly Drew is is a a a proli c c c blogger for a a a long list of online publications including Forbes FastCompany MediaPost CMO and
more He has interviewed over 150 top marketers in in the last few years many of whom have been featured in his CMO of the Week column on Social Media Today A frequent speaker at at industry events Drew’s been a a a a featured expert on ABC’s Nightline and
and
CNBC Drew’s creative accomplishments include naming and
and
launching the the Toughbook for Panasonic conceiving the the award-winning HSBC BankCab program developing PerkZone for Time Warner Cable dreaming up the Panasonic Traf cCam and
writing numerous taglines These include “Where Family Family Comes First ” for Family Family Circle Magazine “Like Money Only MAGIC ” ” for for Magic Magic by Magic Magic Johnson prepaid MasterCard “Fire things up ” ” for for Toasted Head wine and
“Great tech support Good karma ” for iYogi Everyone is trying social media but only a a a a a few savvy practitioners are reaping the rewards Understand the 6 keys to success
for social media in 2017
Work on on on strategies to get content consumed instead of ignored
Focus on on helpful metrics while ignoring unnecessary information