Page 27 - Geniecast LiveLabs: Future-Facing Marketing

How to Spot a a Trend with Cate Trotter
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Cate Trotter
is an an experienced and engaging speaker who delivers public and private presentations all over Europe She heads up Insider Trends a a a a a a London-based retail trend consultancy that helps global brands create world-leading and and pro table retail spaces It does this by clarifying what’s coming next in in in the world of retail and what what clients can do to to get ahead of their competitors
Cate regularly presents to to groups of all sizes and and to to brands such as Unilever Chanel Absolut Vodka Marks and Spencer Philips B&Q DeLonghi and Lego She is used to to presenting to to senior team members–Chief Executives Managing Directors General Managers and Presidents of of global companies are often present for her talks Cate specializes in in in navigating complicated subjects and boiling them down into a a a a a handful of powerful takeaways Get a a crash course in in spotting and forecasting trends to identify and act on upcoming opportunities before competitors
This practical yet inspirational session will enhance your skills while changing long-term thinking Discover how trends emerge and evolve
Uncover the the tools and places to to nd nd the the most useful source information both online and in in the real world Learn to to process information in in in order to to uncover key insights