Page 28 - Geniecast LiveLabs: Future-Facing Marketing

Your Internet Of Things Strategy – How’s It Going? with John Rossman
Learn the core business strategies for leveraging IoT
in in your business and see how other innovative companies are applying these strategies Get an
an
overview of how a a a company like Amazon organizes for key innovations and programs Build strategy and clarity the Amazon way!
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John Rossman
is the author of The Amazon Way book series and a a a a a a Managing Director at at Alvarez and Marsal Mr Rossman
is an
an
an
an
expert at at crafting and and and implementing innovative and and and digital business models and and and capabilities including internet of things He is a a a a a sought-after speaker on on on creating a a a a a a culture of operational excellence and innovation Prior to A&M John was an
executive at Amazon where he he he he launched the third party selling platform and ran the merchant services business Mr Rossman’s blog is The Amazon Way Research IoT
strategies to to reinvent the customer experience drive operational improvement and launch new business models Formulate key questions to ask in in evaluating your IoT
opportunity
Learn how low-bureaucracy companies organize and and execute lean projects so they can test and and get to market faster