Page 29 - Geniecast LiveLabs: Future-Facing Marketing

Inside Out Marketing: Employees As Brand Ambassadors with Daniel Lemin
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Perfect for B2B and B2C audiences alike Inside Out Marketing explores the rationale for building and cultivating a a robust employee social media program that takes companies from good to great Daniel Lemin
is a a a a respected authority on on the reputation industry An early Google hire Lemin
was one one of the rst pioneers to realize the importance impact and and power of online ratings and and reviews on on small businesses and the ongoing struggle business business owners have with their online reputations He is the the the author of the the the bestselling book “Manipurated ”
Lemin
is an
acknowledged expert on digital marketing public relations and and reputation management and and is a a a a a a a a consultant for prominent Fortune 500 companies including Nestle USA Procter & Gamble Hilton Hotels Sony Suzuki Motors Munchkin and Best Buy Lemin
is is also a a a senior strategist with the consulting rm Convince & Convert Convert a a a regular contributor to to the Convince & Convert Convert marketing blog blog rated the the number one content marketing blog blog in in the the world and a a a a a frequent speaker at industry events and trade shows Build employee advocacy programs Create a a a a sense of urgency for employees to start these programs in their own departments
Explore one of of the fastest-growing and most most dynamic areas of of of social media today one of of the most most important topics to to to include in in in a a a a a a digital marketing conference agenda