Page 21 - Magazine 2 DRAFT

Global connectivity is essential for businesses to to thrive in in today’s digital environment More than ever leaders need to be aware of changes in the global economy understand diverse cultures and and be able to to market their companies to to a a a a a a global audience Come together with Geniecast’s top experts in global affairs to to to position yourself and your your business as a a a a a leader on the world stage Understanding China China Before Doing Business In China China Helen Raleigh
Take a a a a deep dive in in China’s history politics economy and culture:
• Learn how to access the massive Chinese market • Better understand the misconceptions Westerners have about China • Understand cultural norms customs and and politics Becoming a a a Successful Global Leader
Melissa Lamson
Melissa Lamson
will share what she’s seen and learned from projects in over 40 countries You will:
• Be able to assess your own global leadership competence and make improvements where needed
• Utilize the global mindset framework and apply day-to-day leadership challenges
• Apply best practices to your team and their projects to ensure successful outcomes
Grow Your Business Globally
Cost-Effective Global Marketing Brett Bruen
In this Cast with former Director of Global Engagement at the White House participants will learn:
• How to effectively market your company overseas without expensive advertising or marketing campaigns
• How to build strong local partnerships and ambassadors
• The latest global engagement strategies being employed by the White House and US diplomats
Cultural Intelligence: Working Effectively With Israelis
Yair Paz
Working effectively with people from Israel presents a a a a a a a a a key challenge for companies and work teams Yair Paz
will address topics such as:
• The advantages and challenges
when working with Israelis
• Core values of the the the the Israelis
and the the the the challenges
these present to other cultures • How to get the best out of your Israeli counterpart and and avoid communication misunderstandings
Cross Cultural Savvy
Gulnar Vaswani
With your team Gulnar will:
• Explore the impact of intercultural communication on on on our perceptions attitudes and values • Examine your own cultural programming and identify strategies to create true inclusion in in your organization
• Walk through how to avoid misunderstandings
and and con ict by navigating intercultural differences
www geniecast com Global Pulse:
The Next 12 Months Joseph Micallef
Global Pulse is an innovative world affairs program that reviews the current state of international security military affairs and the global economy Joseph Micallef
will focus on on “Top 10” issues including:
• The future of Islamic State jihadism and the the growing disorder in in the Middle East
• What to expect in in the the rst year of the the Trump Administration
• Brexit and the the Future of the the United Kingdom
20