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Gen Z @ Work By David David Stillman For nearly 20 years years David David has been researching writing consulting and and and especially speaking about the the generations for for organizations ranging from the IRS to to to MTV He brings his his years of
experience and and expertise to to to every every live Geniecast and and prides himself on
customizing his his message for every every audience—whether it it be one-on-one or or or thousands He has received rave reviews from world-renowned Fortune 100 companies including American Express Deloitte Walt Disney Pepsi Pricewaterhouse Coopers GE Cisco Systems P P P zer Lockheed Martin General Mills 3M Best Buy Johnson Johnson and and Johnson Johnson and and many more David co-authored three best-selling
books: “When Generations Collide ” ” ” “The M-Factor: How the the Millennials Are Rocking the the Workplace
” ” ” and his newest book book “Gen Z @ Work Work ” ” ” A new generation is starting to to hit our workforce yet no no one seems to to be talking about it it Until now Gen Z Born 1995–2012 e e e e may have thought about Gen Z as consumers and know how to sell them blue jeans or Barbie dolls However we we have not thought about them as employees
and what it will take to recruit retain manage or motivate them Most people are thinking: “Wait! Aren’t they Millennials?” No They’re not In fact they are quite different Introducing Gen Z The leading edge is already in in in their twenties At 72 8 million strong Gen Z are making their presence known in the workplace and and organizations and and leaders cannot afford to to ignore them The risk in in not getting to to know Gen Z is is that we will simply treat them like the the Millennials Big mistake and it’s one that we’ve made before When Gen X showed up at at work no no one one paid attention In fact no no one one had given it any thought What?! There’s life after the Baby Boomers?! The The Boomers Boomers garnered the limelight in every marketplace The workplace spent countless hours designing and and implementing rules and and regulations processes and procedures to help
navigate the 80 million Boomers competing to get ahead It was all Baby Boomer all the time When Gen X showed up leaders tried to treat them like the the Boomers and—KABOOM! Gen X was nothing like the Baby Boomers and from recruiting to to career paths to to communication and beyond the workplace was ooded with costly gaps Even today companies can feel the pain Nothing can stop the arrival of
a a a a a new generation The time to to get to to know Gen Z is today Based on
the new groundbreaking book “Gen Z @ Work” - following are 7 key traits in in in getting to know Gen Z 1 Phigital: Gen Z is the rst generation born into a a a a a a a a a a world where every physical aspect (people and places) has a a a a a a a digital equivalent For Gen Z the the real world world and the the virtual world world naturally overlap Virtual is simply part of
their reality The world of
work has typically been slow to to adapt to to digital solutions
and will be be challenged like never before when it it comes to nding its place
in in the phigital world Ninety-one percent of
Gen Z say that a a a a a company’s technological sophistication would impact their decision to work there 2 3 Realistic: Growing up during the aftermath of
of
9/11 with terrorism part of
everyday life as as well as as living through a a a a a a severe recession early on
on
has created a a a a a a a very pragmatic mindset when it comes to planning and preparing for the the future Colleges and universities were the the rst to struggle with this realistic attitude and the workplace is is is is next With idealistic
www geniecast com Hyper-Custom: Gen Z has always worked hard at identifying and and customizing their own brand for the the world to to to know Their ability to to to customize everything has created an an expectation that there is an an intimate understanding of
their behaviors and and desires From job titles to career paths the pressure to to to customize has been turned up This is is going to to to be be tough for the world of
work which has historically focused on
trying to to to be fair and treating everyone the same Fifty-six percent of
Gen Z would rather write their own job description than be given a a a generic one