Page 29 - Magazine 2 DRAFT

CASE STUDY
Zitter Health
Zitter Health
Insights recently embarked on a a a a a a a broad initiative to to innovate their core products products and and develop and and launch new products products into the the marketplace They needed a a a quick cost-ef cient highly-relevant solution in in in the form of outside experts to to speak to to this type innovative corporate culture at at at an an upcoming large company conference Having heard about Geniecast via word of mouth Zitter navigated to the the website and selected two programs for their event Zitter came away with concrete actionable
results empowering their new VP of New Product Development to to employ more innovative thinking to to his critical role with the company RESULT
The Genies presented excellent and very relevant content to the event Zitter came away with concrete examples of formal brainstorming processes and their newly hired VP of New Product Development was empowered to to employ more innovative thinking to his critical role with the company 28
Quick Look
SITUATION
Zitter Health
Insights is is is a a a a a a a a a healthcare research rm that assists life science companies with issues related to product access reimbursement and managed markets They had embarked on a a a a a a a a a a a broad initiative to innovate their core products products and and develop and and launch new products products into the marketplace CHALLENGE
Zitter was interested in in in in in in in in elevating their abilities for for brainstorming and creative thinking for for an an upcoming large company conference This innovative corporate culture was missing from their management ranks so they needed to to to to bring in in outside experts to to to to speak to to to to this type of message Time and resources were a a a a a factor so so Zitter put out out the word that they were looking for quick cost-ef cient highly-relevant solutions SOLUTION
Having heard about Geniecast via word of mouth Zitter navigated to the website and selected two programs for their event: “How to to Facilitate Brainstorm Sessions” by Mitch Ditkoff and “Creative Leadership - Creating a a a a a a a a Mindset of Innovation” by Chic Thompson Geniecast’s streamlined booking process mitigated time and resource constraints by allowing Zitter to purchase these programs with just a a a a few clicks www geniecast com