Page 30 - Touchstone Communities

Communications practice

The beneits of branding Sample

Your beneits program has the power to attract and retain top talent. However, having a strong program in place communications
is only the beginning. Your employees must understand the beneits being offered to them in order to value available
them. This is where a beneits brand can help.
Based on best practices and years of
Your beneits brand should relect your values and should be based on how you want employees to feel about helping our clients execute benefits
communication strategies, we have
you as an employer. Having a beneits brand will make your materials consistent and easily recognizable. brought together some of our best and
most effective materials into one place.
Below is a sample of some of the types of
The brand development process communications we provide.

Personalized with your
01 02 03 04 05 branding strategy

• Annual beneits guide
• New hire guide
ALIGN WITH • Texting tools
CREATE DESIGN DESIGN SUITE LAUNCHING YOUR
EXPLORATION YOUR BENEFITS • Total rewards microsite
CONCEPTS CREATION BRAND
STRATEGY • Custom Brainshark videos
• Enrollment PPT template
• Flyers
2018 OPEN ENROLLMENT
• Posters
Beneits Guide
2020 BENEFITS ENROLLMENT
2018
• Postcards
Beneits Guide
Company Name
• Email campaign
2019
TABLE OF CONTENTS • Monthly well-being newsletters
BENEFITS
ENROLLMENT
.2
Your 2020 Beneits ...................
3 • Total rewards microsite
Medical and Prescription Drug ........... .
5 Life and Disability Insurance ............ .
Health Savings Account (HSA) ........... .
.6 Employee Assistance Program (EAP) ......
7 Retirement Savings Plan 401(k) ......... 9
8 .10
Dental ............................ .
.11
Vision ............................ .
.12
Flexible Spending Account (FSA) ......... Additional Voluntary Coverage ..........
Please read thoroughly.
Please read thoroughly.
about your employee benefit program.
This publication contains important information
Please read thoroughly.
This publication contains important information
.14
about your employee benefit program.
Contact Information .................
This publication contains important information about your employee benefit program.
This publication contains important information about
about your employee benefit program.
Please read thoroughly.
your employee benefit program.
This publication contains important information
Please read thoroughly.
Touchstone Communities — Lockton Total Rewards Practice overview 30 Lockton Companies