Page 191 - Global Edge PR Report - January & February 2025

The Power of Plant-Based Living: Insights from Simon Hill on Nutrition and Wellness - Aviamost
balanced nutritional support. We also offer essential rainbow and green formulas that
deliver a full spectrum of vitamins, minerals, and phytonutrients. These supplements
are highly beneficial for those on low-calorie or low-quality diets to fill nutritional
gaps.

What is the significance of these products for

consumers in the Middle East?

In the Middle East, even healthy food options are often sold frozen, transported over
long distances, or packed in ways that reduce nutrient density. In such a scenario, our
rainbow product delivers essential vitamins, minerals, probiotics, and digestive
enzymes to complement and complete local diets. Moreover, our products address
the nutritional gaps that might arise from the region’s growing interest in global diets
and rising fast food culture. Though there is a burgeoning demand for effective
nutritional solutions in the region, the market has limited availability of science-
backed, evidence-based products. We aim to fill this gap by providing our best-in-class
products that promote overall well-being, supporting both short-term needs and
long-term health goals.

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