Page 126 - MINISTRY OF CULTURE PR REPORT - APRIL 2025

4/17/25, 11:37 AM FNC adopts recommendations to enhance role of national media through government policy | Emirates News Agency
forums held inside and outside the country. It recommended forming partnerships with educational and media institutions,
and engaging national media talents in training and qualifying students with abilities and skills in the best professional

practices in modern media. Additionally, the Council recommended aligning modern academic and practical programmes
with the professional requirements of the media sector to meet the needs of the labour market.

The FNC’s recommendations also included the need to reorganise the responsibilities assigned to media outlets in order to
separate the jurisdictions of each entity during practical implementation. It emphasised the importance of designating a
single media authority to act as the reference for all media entities in the country, and activating the role of the National

Media Office to carry out its assigned responsibilities, especially after the increase in its workforce and its support with
human and logistical capabilities.

Furthermore, the council called for activating the mandate of the UAE Media Council in coordinating with government media
entities in the country to harmonise national and local media policies in a way that supports the Union and promotes the
concept of national identity and unity. It also recommended the formation of an advisory committee composed of various

entities concerned with national identity and national media talents, with the goal of deepening media content and
reinforcing national identity, and establishing clear foundations and guidelines for it.

Abdulla bin Mohammed bin Butti Al Hamed emphasised the UAE's official bodies' commitment to bolstering the media's
role, highlighting a significant ongoing transformation to align it with the nation's progress across all sectors. He stressed
the importance of adopting international best practices while respecting the country's unique approach and societal values.

Subsequently, Jamal Mohammed Obaid Al Kaabi, Director-General of the National Media Office, and Mohammed Saeed Al
Shehhi, Secretary-General of the UAE Media Council, presented overviews of the NMO and UAE Media Council and their

achievements in 2024.
Responding to FNC members inquiries, the NMO chairman said that the media is undergoing continuous and rapid
evolution driven by the shift towards digital platforms. He affirmed that both the National Media Office and the UAE Media

Council are actively working to streamline media operations. The nation's success, he emphasised, stems from the
leadership's visionary dynamism and the ongoing development across all sectors.

Al Hamed further clarified that the UAE Media Council comprises representatives from local media outlets in each emirate,
fostering consistent coordination with various entities nationwide. He explained that the ongoing review and revision of laws
and regulations necessitate an update to media legislation to better serve the UAE. Simultaneously, efforts are underway to

enhance communication and empower council members to more effectively keep pace with the UAE's advancements.
He noted the active role of local media councils in providing input to the central council, with high-level sessions being

regularly convened. To date, over five sessions have been held with representatives from all media sectors. Furthermore,
he asserted that the UAE presents an optimal environment for establishing media-related ventures, attracting content
creators, filmmakers, and novelists alike. Numerous public and private institutions were invited to a conference to explore

investment opportunities within the country.
He added that social media platforms are a boundless space, and we take into account global practices in this regard. The
role of the National Media Office is to monitor social media platforms to enhance the positive image of the country, and

there is cooperation with various relevant authorities regarding these platforms. However, globally, they are ungoverned,
and there is a positive direction in this regard. The important thing is public awareness and parental oversight of children.

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