Page 127 - MINISTRY OF CULTURE PR REPORT - APRIL 2025

4/17/25, 11:37 AM FNC adopts recommendations to enhance role of national media through government policy | Emirates News Agency
"In response to a question about ensuring a higher percentage of UAE citizens in dealing with platforms and content, the
NMO Chairman said, ‘We’ve met with UAE students and graduates, motivated them, and directed them towards the

required specialisations in media. This is the direction we are working on.'
Al Hamed added: “The UAE enjoys an exceptionally strong international reputation, a fact consistently observed during

numerous visits to various countries. This testament to the leadership's dedicated efforts underscores their focus on
effectively communicating the nation's esteemed standing, distinctive approach, and core values on the global stage, a
priority actively pursued during our international engagements.”

Responding to a question regarding the limited number of national professionals in media institutions, Al Hamed stated,
"We have established a collaborative partnership with NAFIS, an initiative encompassing over ten companies. Through this

cooperation, we have successfully facilitated the graduation of at least 60 individuals in relevant fields. Furthermore, a
dedicated committee comprising 50 national experts from all media sectors has been formed. Their mandate is to transfer
their extensive experience to develop a robust new media ecosystem. Our ongoing efforts include the creation of a

comprehensive database, envisioned as the central foundation for a unified national media framework. This system is
currently under development, with the aim of cultivating an elite cadre of highly skilled Emirati media professionals.

Emiratisaton remains an integral and prioritised aspect of our work."
He added that universities teach in Arabic and English languages, and “we need to address the world while supporting the
Arabic language. The National Media Office represents the country abroad, and there is continuous coordination for joint

work. New media is the media of content creation, which is a global trend. Data and information accuracy are monitored,
and the world is continuously developing its media system according to demand. We are keen to convey good methods of

information dissemination, which is one of the most important things we enable sectors with.”
Regarding unifying the elements of Emirati national identity in media content, Al Hamed said that this file is with the Ministry
of Culture, which is working on this issue. “Through cooperation with them, we will have a part to work on in the future.”

Regarding media content creation and allocating this content to national media competencies, Al Hamed said, ‘There is
communication with government entities, and through the media experts committee, we are working on producing a draft to

cover this aspect.’
Al Hamed emphasised that there are tremendous efforts to spread social awareness since the establishment of the State
across all sectors. A programme is being developed targeting all ages to enhance awareness.

Regarding the role of the National Media Office in monitoring content, Al Hamed said all content creators are subject to
oversight. He further noted an agreement among the National Media Office, the UAE Media Council, and various sector

governance bodies. A new portal will be launched to facilitate registration, training, and broader participation, he added.
Regarding the use of visual media by the media to promote national events, Al Hamed clarified that this role belongs to the
local institutions of each emirate, and there is cooperation and coordination in this regard.

In response to a question about the issue of differing opinions to raise societal awareness and the role of the media in this
regard, Al Hamed said, "An open weekly Majlis has been established, which we are keen to hold in all emirates. There is no
objection to studying and discussing any topic, and committees have been established in each emirate to address various

issues."

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