Page 132 - MINISTRY OF CULTURE PR REPORT - APRIL 2025

4/17/25, 11:38 AM FNC adopts recommendations to enhance role of national media through government policy - Aletihad News Center
private sectors.

The FNC also stressed the importance of utilising the accumulated expertise of professional national media talents as
advisors and trainers in government media institutions, involving them in discussion panels, workshops, and media
forums held inside and outside the country.

It recommended forming partnerships with educational and media institutions and engaging national media talents in
training and qualifying students with abilities and skills in the best professional practices in modern media. Additionally,
the Council recommended aligning modern academic and practical programmes with the professional requirements of
the media sector to meet the needs of the labour market.

The FNC’s recommendations also included the need to reorganise the responsibilities assigned to media outlets to
separate the jurisdictions of each entity during practical implementation. It emphasised the importance of designating a
single media authority to act as the reference for all media entities in the country, and activating the role of the National
Media Office to carry out its assigned responsibilities, especially after the increase in its workforce and its support with
human and logistical capabilities.

Furthermore, the council called for activating the mandate of the UAE Media Council in coordinating with government
media entities in the country to harmonise national and local media policies in a way that supports the Union and
promotes the concept of national identity and unity. It also recommended the formation of an advisory committee
composed of various entities concerned with national identity and national media talents, with the goal of deepening
media content and reinforcing national identity, and establishing clear foundations and guidelines for it.

Abdulla bin Mohammed bin Butti Al Hamed emphasised the UAE's official bodies' commitment to bolstering the media
role, highlighting a significant ongoing transformation to align it with the nation's progress across all sectors. He
stressed the importance of adopting international best practices while respecting the country's unique approach and
societal values.

Subsequently, Jamal Mohammed Obaid Al Kaabi, Director-General of the National Media Office, and Mohammed
Saeed Al Shehhi, Secretary-General of the UAE Media Council, presented overviews of the NMO and UAE Media
Council. and their achievements in 2024.

Responding to FNC member's inquiries, the NMO chairman said that the media is undergoing continuous and rapid
evolution driven by the shift towards digital platforms. He affirmed that the National Media Office and the UAE Media
Council are actively working to streamline media operations. The nation's success, he emphasised, stems from the
leadership's visionary dynamism and the ongoing development across all sectors.

Al Hamed further clarified that the UAE Media Council comprises representatives from local media outlets in each
emirate, fostering consistent coordination with various entities nationwide. He explained that the ongoing review and
revision of laws and regulations necessitate an update to media legislation to better serve the UAE. Simultaneously,
efforts are underway to enhance communication and empower council members to more effectively keep pace with the
UAE's advancements.

He noted the active role of local media councils in providing input to the central council, with high-level sessions being
regularly convened. To date, over five sessions have been held with representatives from all media sectors.
Furthermore, he asserted that the UAE presents an optimal environment for establishing media-related ventures,

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