Page 137 - MINISTRY OF CULTURE PR REPORT - APRIL 2025

4/17/25, 11:39 AM FNC Adopts Recommendations To Enhance Role Of National Media Through Government Policy - UrduPoint
Numerous public and private institutions were invited to a conference to explore investment opportunities within the
country.

He added that social media platforms are a boundless space, and we take into account global practices in this regard.
The role of the National Media Office is to monitor social media platforms to enhance the positive image of the
country, and there is cooperation with various relevant authorities regarding these platforms. However, globally, they
are ungoverned, and there is a positive direction in this regard. The important thing is public awareness and parental
oversight of children.

"In response to a question about ensuring a higher percentage of UAE citizens in dealing with platforms and content,
the NMO Chairman said, ‘We’ve met with UAE citizen students and graduates, motivated them, and directed them
towards the required specialisations in media. This is the direction we are working on.'

Al Hamed added: “The UAE enjoys an exceptionally strong international reputation, a fact consistently observed
during numerous visits to various countries. This testament to the leadership's dedicated efforts underscores their
focus on effectively communicating the nation's esteemed standing, distinctive approach, and core values on the
global stage, a priority actively pursued during our international engagements.”

Responding to a question regarding the limited number of national professionals in media institutions, Al Hamed
stated, "We have established a collaborative partnership with NAFIS, an initiative encompassing over ten companies.
Through this cooperation, we have successfully facilitated the graduation of at least 60 individuals in relevant fields.
Furthermore, a dedicated committee comprising 50 national experts from all media sectors has been formed. Their
mandate is to transfer their extensive experience to develop a robust new media ecosystem. Our ongoing efforts
include the creation of a comprehensive database, envisioned as the central foundation for a unified
national media framework. This system is currently under development, with the aim of cultivating an elite cadre of
highly skilled Emirati media professionals. Emiratisaton remains an integral and prioritised aspect of our work."

He added that universities teach in Arabic and English languages, and “we need to address the world while
supporting the Arabic language. The National Media Office represents the country abroad, and there is continuous
coordination for joint work. New media is the media of content creation, which is a global trend. Data and information
accuracy are monitored, and the world is continuously developing its media system according to demand. We are
keen to convey good methods of information dissemination, which is one of the most important things we enable
sectors with.”

Regarding unifying the elements of Emirati national identity in media content, Al Hamed said that this file is with the
Ministry of Culture, which is working on this issue. “Through cooperation with them, we will have a part to work on in
the future.”

Regarding media content creation and allocating this content to national media competencies, Al Hamed said, ‘There
is communication with government entities, and through the media experts committee, we are working on producing a
draft to cover this aspect.’

Al Hamed emphasised that there are tremendous efforts to spread social awareness since the establishment of the
State across all sectors. A programme is being developed targeting all ages to enhance awareness.

Regarding the role of the National Media Office in monitoring content, Al Hamed said all content creators are subject
to oversight. He further noted an agreement among the National Media Office, the UAE Media Council, and various
sector governance bodies. A new portal will be launched to facilitate registration, training, and broader participation,
he added.

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