Page 140 - MINISTRY OF CULTURE PR REPORT - APRIL 2025

4/17/25, 11:39 AM FNC Adopts Recommendations To Enhance Role Of National Media Through Government Policy | Pakistan Point
He noted the active role of local media councils in providing input to the central council, with high-level sessions being regularly convened.
To date, over five sessions have been held with representatives from all media sectors. Furthermore, he asserted that the UAE presents
an optimal environment for establishing media-related ventures, attracting content creators, filmmakers, and novelists alike. Numerous
public and private institutions were invited to a conference to explore investment opportunities within the country.
He added that social media platforms are a boundless space, and we take into account global practices in this regard. The role of the
National Media Office is to monitor social media platforms to enhance the positive image of the country, and there is cooperation with
various relevant authorities regarding these platforms. However, globally, they are ungoverned, and there is a positive direction in this
regard. The important thing is public awareness and parental oversight of children.
"In response to a question about ensuring a higher percentage of UAE citizens in dealing with platforms and content, the NMO Chairman
said, ‘We’ve met with UAE citizen students and graduates, motivated them, and directed them towards the required specialisations
in media. This is the direction we are working on.'
Al Hamed added: “The UAE enjoys an exceptionally strong international reputation, a fact consistently observed during numerous visits to
various countries. This testament to the leadership's dedicated efforts underscores their focus on effectively communicating the nation's
esteemed standing, distinctive approach, and core values on the global stage, a priority actively pursued during our international
engagements.”
Responding to a question regarding the limited number of national professionals in media institutions, Al Hamed stated, "We have
established a collaborative partnership with NAFIS, an initiative encompassing over ten companies. Through this cooperation, we have
successfully facilitated the graduation of at least 60 individuals in relevant fields. Furthermore, a dedicated committee comprising 50
national experts from all media sectors has been formed. Their mandate is to transfer their extensive experience to develop a robust
new media ecosystem. Our ongoing efforts include the creation of a comprehensive database, envisioned as the central foundation for a
unified national media framework. This system is currently under development, with the aim of cultivating an elite cadre of highly skilled
Emirati media professionals. Emiratisaton remains an integral and prioritised aspect of our work."
He added that universities teach in Arabic and English languages, and “we need to address the world while supporting
the Arabic language. The National Media Office represents the country abroad, and there is continuous coordination for joint work.
New media is the media of content creation, which is a global trend. Data and information accuracy are monitored, and the world is
continuously developing its media system according to demand. We are keen to convey good methods of information dissemination, which
is one of the most important things we enable sectors with.”
Regarding unifying the elements of Emirati national identity in media content, Al Hamed said that this file is with the Ministry of Culture,
which is working on this issue. “Through cooperation with them, we will have a part to work on in the future.”
Regarding media content creation and allocating this content to national media competencies, Al Hamed said, ‘There is communication
with government entities, and through the media experts committee, we are working on producing a draft to cover this aspect.’
Al Hamed emphasised that there are tremendous efforts to spread social awareness since the establishment of the State
across all sectors. A programme is being developed targeting all ages to enhance awareness.
Regarding the role of the National Media Office in monitoring content, Al Hamed said all content creators are subject to oversight. He
further noted an agreement among the National Media Office, the UAE Media Council, and various sector governance bodies. A new
portal will be launched to facilitate registration, training, and broader participation, he added.
Regarding the use of visual media by the media to promote national events, Al Hamed clarified that this role belongs to the local
institutions of each emirate, and there is cooperation and coordination in this regard.
In response to a question about the issue of differing opinions to raise societal awareness and the role of the media in this regard, Al
Hamed said, "An open weekly Majlis has been established, which we are keen to hold in all emirates. There is no objection to studying
and discussing any topic, and committees have been established in each emirate to address various issues."

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