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4/17/25, 11:39 AM         FNC Adopts Recommendations To Enhance Role Of National Media Through Government Policy | Pakistan Point
        FNC Adopts Recommendations To Enhance Role Of

        National Media Through Government Policy


         12 hours ago





























        (Pakistan Point News - 16th Apr, 2025) ABU DHABI, 16th April, 2025 (WAM) – The Federal National Council (FNC), chiredby its Speaker
        Saqr Ghobash, today adopted a set of recommendations during its 9th meeting of the Second ordinary Session of the 18th Legislative
        Term,  held  today  at  the  Council’s  headquarters  in Abu  Dhabi.  The  adoption  of  recommendations  took  place  during  the  discussion  of
        the government's policy on enhancing the role of national media in deepening content and reinforcing national identity. The session was
        attended by Abdulrahman bin Mohamed Al Owais, Minister of Health, and Prevention (MoHAP) and Minister of State for Federal National
        Council  Affairs,  and  Abdulla  bin  Mohammed  bin  Butti  Al  Hamed,  Chairman  of  the  National  Media  Office  and  Chairman  of
        the UAE Media Council.
        Among the most important recommendations emphasised by the FNC were the Emiratisation of leadership and supervisory positions, and
        the preparation of second- and third-tier leadership in all media institutions in both the public and private sectors. The FNC also stressed
        the  importance  of  utilising  the  accumulated  expertise  of  professional  national  media  talents  as  advisors  and  trainers
        in government media institutions, involving them in discussion panels, workshops, and media forums held inside and outside the country. It
        recommended forming partnerships with educational and media institutions, and engaging national media talents in training and qualifying
        students  with  abilities  and  skills  in  the  best  professional  practices  in  modern  media. Additionally,  the  Council  recommended  aligning
        modern  academic  and  practical  programmes  with  the  professional  requirements  of  the  media  sector  to  meet  the  needs  of
        the labour market.
        The FNC’s recommendations also included the need to reorganise the responsibilities assigned to media outlets in order to separate the
        jurisdictions of each entity during practical implementation. It emphasised the importance of designating a single media authority to act as
        the  reference  for  all  media  entities  in  the  country,  and  activating  the  role  of  the  National  Media  Office  to  carry  out  its  assigned
        responsibilities, especially after the increase in its workforce and its support with human and logistical capabilities.
        Furthermore, the council called for activating the mandate of the UAE Media Council in coordinating with government media entities in the
        country to harmonise national and local media policies in a way that supports the Union and promotes the concept of national identity
        and unity. It also recommended the formation of an advisory committee composed of various entities concerned with national identity and
        national media talents, with the goal of deepening media content and reinforcing national identity, and establishing clear foundations and
        guidelines for it.
        Abdulla bin Mohammed bin Butti Al Hamed emphasised the UAE's official bodies' commitment to bolstering the media's role, highlighting a
        significant  ongoing  transformation  to  align  it  with  the  nation's  progress  across  all  sectors.  He  stressed  the  importance  of  adopting
        international best practices while respecting the country's unique approach and societal values.
        Subsequently,  Jamal  Mohammed  Obaid  Al  Kaabi,  Director-General  of  the  National  Media  Office,  and  Mohammed  Saeed  Al  Shehhi,
        Secretary-General of the UAE Media Council, presented overviews of the NMO and UAE Media Council.and their achievements in 2024.
        Responding to FNC members inquiries, the NMO chairman said that the media is undergoing continuous and rapid evolution driven by the
        shift  towards  digital  platforms.  He  affirmed  that  both  the  National  Media  Office  and  the  UAE  Media  Council  are  actively  working  to
        streamline media operations. The nation's success, he emphasised, stems from the leadership's visionary dynamism and the ongoing
        development across all sectors.
        Al  Hamed  further  clarified  that  the  UAE  Media  Council  comprises  representatives  from  local  media  outlets  in  each  emirate,  fostering
        consistent  coordination  with  various  entities  nationwide.  He  explained  that  the  ongoing  review  and  revision  of  laws  and  regulations
        necessitate an update to media legislation to better serve the UAE. Simultaneously, efforts are underway to enhance communication and
        empower council members to more effectively keep pace with the UAE's advancements.
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