Page 136 - MINISTRY OF CULTURE PR REPORT - APRIL 2025

4/17/25, 11:39 AM FNC Adopts Recommendations To Enhance Role Of National Media Through Government Policy - UrduPoint
committee composed of various entities concerned with national identity and national media talents, with the goal of
deepening media content and reinforcing national identity, and establishing clear foundations and guidelines for it.

Abdulla bin Mohammed bin Butti Al Hamed emphasised the UAE's official bodies' commitment to bolstering
the media's role, highlighting a significant ongoing transformation to align it with the
nation's progress across all sectors. He stressed the importance of adopting international best practices while
respecting the country's unique approach and societal values.

Subsequently, Jamal Mohammed Obaid Al Kaabi, Director-General of the National Media Office, and Mohammed
Saeed Al Shehhi, Secretary-General of the UAE Media Council, presented overviews of the NMO
and UAE Media Council.and their achievements in 2024.

Responding to FNC members inquiries, the NMO chairman said that the media is undergoing continuous and rapid
evolution driven by the shift towards digital platforms. He affirmed that both the National Media Office and
the UAE Media Council are actively working to streamline media operations. The nation's success, he emphasised,
stems from the leadership's visionary dynamism and the ongoing development across all sectors.

Al Hamed further clarified that the UAE Media Council comprises representatives from local media outlets in each
emirate, fostering consistent coordination with various entities nationwide. He explained that the ongoing review and
revision of laws and regulations necessitate an update to media legislation to better serve the UAE. Simultaneously,
efforts are underway to enhance communication and empower council members to more effectively keep pace with
the UAE's advancements.

He noted the active role of local media councils in providing input to the central council, with high-level sessions being
regularly convened. To date, over five sessions have been held with representatives from all media sectors.
Furthermore, he asserted that the UAE presents an optimal environment for establishing media-related ventures,
attracting content creators, filmmakers, and novelists alike.

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