Page 49 - SOBHA REALTY PR REPORT - NOVEMBER 2024

At the heart of Sobha Realty’s ethos is the principle articulated by its visionary founder, PNC
Menon, who believes in “building people before buildings". This commitment is woven into the
fabric of the organization, fostering a culture where talent is identified, developed, and given the
opportunity to flourish.

PNC Menon elaborates: "At Sobha, we believe in investing in people who exhibit determination and
passion. It is our responsibility to provide them with the tools, guidance, and opportunities to grow
into leaders who will shape the future of the industry."

Ashish Parakh demonstrates this philosophy, having begun his journey as a management trainee
and steadily rising to, at the age of 31, leading a team of over 700 professionals across key
functions, including sales, marketing, channel relations, sales operations, and hospitality. His

https://www.khaleejtimes.com/kt-network/a-visionary-approach-to-fostering-young-talent-and-
empowering-future-leaders-sobha-realty