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11/22/24, 11:03 AM                         Sobha Elevates Ashish Parakh as Chief Sales & Marketing Officer
                                                     At the heart of Sobha Realty’s ethos is


                                                     the principle articulated by its visionary


                                                     founder, PNC Menon, who believes in


                                                     “building people before buildings.” This

                                                     commitment is woven into the fabric of


                                                     the organization, fostering a culture


                                                     where talent is identified, developed,


        and given the opportunity to flourish. PNC Menon elaborates; “At


        Sobha, we believe in investing in people who exhibit determination

        and passion. It is our responsibility to provide them with the tools,


        guidance, and opportunities to grow into leaders who will shape the


        future of the industry.”




        Ashish Parakh demonstrates this philosophy, having begun his

        journey as a Management Trainee and steadily rising to, at the age


        of 31, leading a team of over 700 professionals across key


        functions, including sales, marketing, channel relations, sales


        operations, and hospitality. His leadership ensures seamless


        collaboration across these verticals, contributing significantly to

        Sobha Realty’s continued success.




        Reflecting on his journey, Ashish Parakh shared; “Sobha Realty’s


        belief in my potential and their commitment to my growth have been


        pivotal in shaping my career. The trust and empowerment I’ve






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