Page 10 - EXEED CARS PR REPORT AUGUST 2023

Press Release

EXEED Motors Makes Grand Entry into the Region with Launch of

New RX Model

August 31, 2023: EXEED Motors, a renowned premium vehicle brand represented by AG Auto
in the UAE under Al Ghurair Investment, has entered the country's automotive sector with the
launch of the highly anticipated EXEED RX model. The launch took place on August 30, 2023, at
the Armani Ballroom in Burj Khalifa, Dubai. With a reputation for elegant design and reliable
performance, EXEED Motors aims to redefine the premium automotive segment in the region with
the EXEED RX.

The launch event introduced the RX model along with EXEED's other premium vehicles, including
the VX, TXL, and LX car models. This diverse lineup underscores the brand's commitment to
innovation and quality. The RX model, in particular, sets new standards in this segment by offering
a blend of performance and finesse.

The new EXEED RX stands as a testament to automotive perfection, showcasing the brand's
dedication to excellence. Its captivating design features a borderless middle grille and X-shaped
star track daytime running lights. The distinctive LED light arrangement forms the Greek letter 'Σ',
complemented by an intelligent light system that synchronises with the vehicle's music. A star-
ring projection design further marries technology and elegance.

The RX model boasts impressive handling and comfort, thanks to its well-proportioned
suspension structures, 20-inch wheels with minimal wind resistance, and thoughtful design
elements like the spoiler inspired by Warcraft tails. This design philosophy perfectly aligns with
EXEED's 'Born for More' slogan, showcasing both aesthetics and cutting-edge features.

Michael Montgomery, CEO - Ventures at Al Ghurair Investment, stated: “The EXEED RX
redefines the premium automotive segment, highlighting our commitment to excellence.
Collaboration with top European designers, engineers, and suppliers has allowed us to set a new
benchmark for engineering and innovation."

He added, "Every detail of the EXEED RX is meticulously designed to offer an unparalleled driving
experience. Our partnerships with industry leaders like Intel, Bosch, and Magna further ensure
the implementation of cutting-edge technologies that enhance the driving experience. We look
forward to delivering exceptional value to the UAE market and meeting the demands of
automotive enthusiasts."

Mohammed Maktari, General Manager at AG Auto, expressed enthusiasm for introducing
EXEED's premium cars to the region. He emphasised how every EXEED model combines power,