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Press Release

                  EXEED Motors Makes Grand Entry into the Region with Launch of

                                                     New RX Model

               August 31, 2023: EXEED Motors, a renowned premium vehicle brand represented by AG Auto
               in the UAE under Al Ghurair Investment, has entered the country's automotive sector with the
               launch of the highly anticipated EXEED RX model. The launch took place on August 30, 2023, at
               the Armani Ballroom in Burj Khalifa, Dubai.  With a reputation for elegant design and reliable
               performance, EXEED Motors aims to redefine the premium automotive segment in the region with
               the EXEED RX.

               The launch event introduced the RX model along with EXEED's other premium vehicles, including
               the VX, TXL, and LX car models. This diverse lineup underscores the brand's commitment to
               innovation and quality. The RX model, in particular, sets new standards in this segment by offering
               a blend of performance and finesse.

               The new EXEED RX stands as a testament to automotive perfection, showcasing the brand's
               dedication to excellence. Its captivating design features a borderless middle grille and X-shaped
               star track daytime running lights. The distinctive LED light arrangement forms the Greek letter 'Σ',
               complemented by an intelligent light system that synchronises with the vehicle's music. A star-
               ring projection design further marries technology and elegance.

               The RX  model boasts impressive handling and comfort,  thanks  to its well-proportioned
               suspension  structures, 20-inch wheels with  minimal wind resistance,  and thoughtful design
               elements like the spoiler inspired by Warcraft tails. This design philosophy perfectly aligns with
               EXEED's 'Born for More' slogan, showcasing both aesthetics and cutting-edge features.

               Michael Montgomery, CEO - Ventures at Al Ghurair Investment, stated: “The EXEED RX
               redefines  the  premium  automotive segment,  highlighting  our  commitment  to excellence.
               Collaboration with top European designers, engineers, and suppliers has allowed us to set a new
               benchmark for engineering and innovation."

               He added, "Every detail of the EXEED RX is meticulously designed to offer an unparalleled driving
               experience. Our partnerships with industry leaders like Intel, Bosch, and Magna further ensure
               the implementation of cutting-edge technologies that enhance the driving experience. We look
               forward to delivering exceptional value to the UAE market and  meeting the  demands of
               automotive enthusiasts."

               Mohammed  Maktari,  General  Manager  at  AG  Auto,  expressed  enthusiasm  for  introducing
               EXEED's premium cars to the region. He emphasised how every EXEED model combines power,
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