Page 11 - EXEED CARS PR REPORT AUGUST 2023

performance, and artistry, as a result of the fusion of European automotive culture and Chinese
intelligent manufacturing. The launch also confirms AG Auto's dedication to craftsmanship and
attention to detail, in line with its goal of providing customers with unparalleled driving
experiences.

The UAE's premium vehicle segment is flourishing due to factors like an increasing number of
ultra-high-net-worth individuals, robust economy, top-tier infrastructure, lenient car ownership
regulations, and a focus on luxury and tourism. These factors have allowed flagship Chinese
vehicles to gain traction in the market.

The launch of EXEED RX marks a significant milestone for the company, reaffirming the brand’s
commitment to setting new standards in the premium automobile industry. EXEED Motors will
therefore remain at the forefront of pushing boundaries and elevating driving experiences for
customers.

-Ends-

About EXEED:
EXEED is a new premium brand that combines the centuries-old traditions of European
automotive culture with the latest intelligent manufacturing technologies that China is known for
today.

Designers and engineers from BMW, Jaguar Land Rover and other European automobile
concerns take part in the development of EXEED cars, and the production itself is carried out at
the facilities of an enterprise created by a Chinese company together with Jaguar Land Rover.
With a wealth of experience and technical expertise, the European partner ensures identical
manufacturing processes and the highest level of quality control across all of its manufacturing
sites, including the EXEED vehicle plant in China.

EXEED also cooperates with world-famous automotive component suppliers in the field of
component manufacturing, including Fortune 500 companies such as Intel, Bosch, Magna, etc.
For more information, please visit: www.exeed-uae.com

About Al Ghurair Investment:
Al Ghurair Investment is one of the largest diversified family business groups in the Middle East,
with operations in six distinct industry sectors: Foods and Resources, Properties, Construction
and Services, Energy, Mobility and Ventures. Established in 1960 as a trading business, Al
Ghurair was one of the first pillars of industry and commerce in the emerging United Arab
Emirates.

From modest beginnings, and with a proud history of innovation and entrepreneurship, the Al
Ghurair family name has become synonymous with the heritage, evolution and vision of the
prestigious country itself.