Page 20 - EXEED CARS PR REPORT AUGUST 2023

EXEED Motors enters the region with launch of EXEED RX | AutoDrift.ae
EXEED Motors enters the region with

launch of EXEED RX

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August 31, 2023: EXEED Motors, a renowned premium vehicle brand represented by AG Auto in
the UAE under Al Ghurair Investment, has entered the country’s automotive sector with the launch
of the highly anticipated EXEED RX model. The launch took place on August 30, 2023, at the
Armani Ballroom in Burj Khalifa, Dubai. With a reputation for elegant design and reliable
performance, EXEED Motors aims to redefine the premium automotive segment in the region with
the EXEED RX.

The launch event introduced the RX model along with EXEED’s other premium vehicles, including

the VX, TXL, and LX car models. This diverse lineup underscores the brand’s commitment to
innovation and quality. The RX model, in particular, sets new standards in this segment by offering
a blend of performance and finesse.

The new EXEED RX stands as a testament to automotive perfection, showcasing the brand’s
dedication to excellence. Its captivating design features a borderless middle grille and X-shaped

star track daytime running lights. The distinctive LED light arrangement forms the Greek letter ‘Σ’,
complemented by an intelligent light system that synchronises with the vehicle’s music. A star-ring
projection design further marries technology and elegance.

The RX model boasts impressive handling and comfort, thanks to its well-proportioned suspension
structures, 20-inch wheels with minimal wind resistance, and thoughtful design elements like the

spoiler inspired by Warcraft tails. This design philosophy perfectly aligns with EXEED’s ‘Born for
More’ slogan, showcasing both aesthetics and cutting-edge features.

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