Page 21 - EXEED CARS PR REPORT AUGUST 2023

EXEED Motors enters the region with launch of EXEED RX | AutoDrift.ae
Michael Montgomery, CEO – Ventures at Al Ghurair Investment, stated: “The EXEED RX
redefines the premium automotive segment, highlighting our commitment to excellence.

Collaboration with top European designers, engineers, and suppliers has allowed us to set a new
benchmark for engineering and innovation.”

He added, “Every detail of the EXEED RX is meticulously designed to offer an unparalleled driving
experience. Our partnerships with industry leaders like Intel, Bosch, and Magna further ensure the
implementation of cutting-edge technologies that enhance the driving experience. We look forward

to delivering exceptional value to the UAE market and meeting the demands of automotive
enthusiasts.”

Mohammed Maktari, General Manager at AG Auto, expressed enthusiasm for introducing
EXEED’s premium cars to the region. He emphasised how every EXEED model combines power,
performance, and artistry, as a result of the fusion of European automotive culture and Chinese

intelligent manufacturing. The launch also confirms AG Auto’s dedication to craftsmanship and
attention to detail, in line with its goal of providing customers with unparalleled driving experiences.

The UAE’s premium vehicle segment is flourishing due to factors like an increasing number of

ultra-high-net-worth individuals, robust economy, top-tier infrastructure, lenient car ownership
regulations, and a focus on luxury and tourism. These factors have allowed flagship Chinese

vehicles to gain traction in the market.

The launch of EXEED RX marks a significant milestone for the company, reaffirming the brand’s
commitment to setting new standards in the premium automobile industry. EXEED Motors will

therefore remain at the forefront of pushing boundaries and elevating driving experiences for
customers.

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