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4/7/26, 10:59 AM DCD launches ‘Where Life Pulses’ initiative in Al Aamerah to empower children | Emirates News Agency
districts by positioning families as key partners in

community development.

Al Aamerah activation features two dedicated platforms

designed to nurture creativity and entrepreneurship across

different age groups, while encouraging families to play an

active role.

The first platform, “From Our Home”, is designed for

children aged 3 to 9. It allows young participants to create,

display, and sell their own handmade crafts and products.

Activities extend to simple food projects like preparing

baked goods and juices, as well as educational crafts that

promote hands-on learning.

All activities are conducted under the supervision and with

the support of families.

The second platform, “The Pioneers”, targets youth aged

9 to 21. It enables young participants to manage their own

market stalls, selling real products or offering skill-based

services such as photography, design, and tutoring. It also

provides a valuable opportunity for young entrepreneurs

to showcase and sell items from their emerging brands.

Complementing the market experience are workshops on

entrepreneurship, life skills, and innovation, helping youth

develop practical abilities.

Eng. Hamad Ali Al Dhaheri, Undersecretary of DCD, said,

"Where Life Pulses introduces a new community-based

approach to youth empowerment that starts right in our

neighbourhoods. It highlights the essential role of families

and community members in supporting young people and

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