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4/7/26, 10:59 AM DCD launches ‘Where Life Pulses’ initiative in Al Aamerah to empower children | Emirates News Agency
districts by positioning families as key partners in
community development.
Al Aamerah activation features two dedicated platforms
designed to nurture creativity and entrepreneurship across
different age groups, while encouraging families to play an
active role.
The first platform, “From Our Home”, is designed for
children aged 3 to 9. It allows young participants to create,
display, and sell their own handmade crafts and products.
Activities extend to simple food projects like preparing
baked goods and juices, as well as educational crafts that
promote hands-on learning.
All activities are conducted under the supervision and with
the support of families.
The second platform, “The Pioneers”, targets youth aged
9 to 21. It enables young participants to manage their own
market stalls, selling real products or offering skill-based
services such as photography, design, and tutoring. It also
provides a valuable opportunity for young entrepreneurs
to showcase and sell items from their emerging brands.
Complementing the market experience are workshops on
entrepreneurship, life skills, and innovation, helping youth
develop practical abilities.
Eng. Hamad Ali Al Dhaheri, Undersecretary of DCD, said,
"Where Life Pulses introduces a new community-based
approach to youth empowerment that starts right in our
neighbourhoods. It highlights the essential role of families
and community members in supporting young people and
https://www.wam.ae/en/article/bzhbpg6-dcd-launches-‘where-life-pulses’-initiative 3/4

