Page 190 - KFED PR REPORT - APRIL 2026

4/7/26, 10:59 AM DCD launches Where Life Pulses initiative in Al Aamerah to empower children and youth
people with practical spaces to experiment, create, and foster a culture of participation that starts at
home and ripples out through the neighbourhood.

Al Aamerah activation features two dedicated platforms designed to nurture creativity and
entrepreneurship across different age groups, while encouraging families to play an active role.

The first platform, “From Our Home”, is designed for children aged 3 to 9. It allows young participants

to create, display, and sell their own handmade crafts and products. Activities extend to simple food
projects like preparing baked goods and juices, as well as educational crafts that promote hands-on
learning. All activities are conducted under the supervision and with the support of families, turning

the experience into a shared endeavour that strengthens family bonds and builds connections
among neighbours.

The second platform, “The Pioneers”, targets youth aged 9 to 21. It enables young participants to
manage their own market stalls, selling real products or offering skill-based services such as
photography, design, and tutoring. It also provides a valuable opportunity for young entrepreneurs to

showcase and sell items from their emerging brands. Complementing the market experience are
workshops on entrepreneurship, life skills, and innovation, helping youth develop practical abilities in
a dynamic, interactive environment.

H.E Eng. Hamad Ali Al Dhaheri, Undersecretary of DCD, commented: "Where Life Pulses introduces

a new community-based approach to youth empowerment that starts right in our neighbourhoods. It
highlights the essential role of families and community members in supporting young people and
creating a lasting impact through activations that reflect the unique identity of each district. The
initiative affirms that communities are shaped by their people. In Abu Dhabi, we place our trust in our
youth and provide them with a supportive environment to turn their ambitions into reality."

H.E. Mohamed Helal Al Balooshi, Executive Director of the Community Engagement and
Empowerment Sector at DCD, added: “This initiative has been carefully designed to give children
and youth hands-on experience in entrepreneurship and community participation, while reinforcing
the family's role as an active partner. At DCD, we are dedicated to providing young people with

dedicated spaces to discover their abilities and contribute positively to their families and the wider
community.” He noted that the initiative supports DCD’s broader vision of activating public spaces as
vibrant community hubs that nurture creativity, strengthen belonging, and enhance quality of life.

The success of “Where Life Pulses” is driven by collaboration with key strategic partners. These
include the Department of Municipalities and Transport (DMT) through its Municipal Presence

Centers, which provides public venues and facilitates community engagement; the Abu Dhabi
Department of Education and Knowledge (ADEK) , which helps coordinate student participation
through schools; the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) ; the Abu

Dhabi Department of Economic Development (ADDED) ; the Khalifa Fund for Enterprise
Development (KFED) , supporting young entrepreneurs; and the Authority of Social Contribution –
Ma’an, which provides volunteers and funding through corporate social responsibility programmes.

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