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4/7/26, 10:59 AM DCD launches ‘Where Life Pulses’ initiative in Al Aamerah to empower children | local news | emirates7

emirates7 -The Department of Community Development – Abu Dhabi (DCD) has launched the first activation of “Where
Life Pulses” in Al Aamerah district, taking place from 10th to 12th April at Al Aamerah Park.

The initiative is a series of interactive mobile activations designed to transform public spaces and community markets across
Abu Dhabi into vibrant community hubs. Its core mission is to empower children and youth to lead their own projects and
experiences, with the full support of their families and the local community.

This launch aligns with the Year of the Family 2026 and reflects DCD’s commitment to enhancing quality of life in districts
by positioning families as key partners in community development.

Al Aamerah activation features two dedicated platforms designed to nurture creativity and entrepreneurship across
different age groups, while encouraging families to play an active role.

The first platform, “From Our Home”, is designed for children aged 3 to 9. It allows young participants to create, display,
and sell their own handmade crafts and products. Activities extend to simple food projects like preparing baked goods and
juices, as well as educational crafts that promote hands-on learning.

All activities are conducted under the supervision and with the support of families.

The second platform, “The Pioneers”, targets youth aged 9 to 21. It enables young participants to manage their own market
stalls, selling real products or offering skill-based services such as photography, design, and tutoring. It also provides a
valuable opportunity for young entrepreneurs to showcase and sell items from their emerging brands.

Complementing the market experience are workshops on entrepreneurship, life skills, and innovation, helping youth develop
practical abilities.

Eng. Hamad Ali Al Dhaheri, Undersecretary of DCD, said, "Where Life Pulses introduces a new community-based approach
to youth empowerment that starts right in our neighbourhoods. It highlights the essential role of families and community
members in supporting young people and creating a lasting impact through activations that reflect the unique identity of
each district."

Mohamed Helal Al Balooshi, Executive Director of the Community Engagement and Empowerment Sector at DCD, said:
“This initiative has been carefully designed to give children and youth hands-on experience in entrepreneurship and
community participation, while reinforcing the family's role as an active partner.”

He noted that the initiative supports DCD’s broader vision of activating public spaces as vibrant community hubs that
nurture creativity, strengthen belonging, and enhance quality of life.

The success of “Where Life Pulses” is driven by collaboration with key strategic partners. These include the Department of

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