Page 821 - MOE ENGLISH PR REPORT - JANUARY 2025

1/16/25, 2:22 PM World’s Coolest Winter Campaign Named Strategic Partner Of 1 Billion Followers Summit’s 3rd Edition - UrduPoint
With the 1 Billion Followers Summit's focus on content creators, the initiative offers

a unique opportunity to spotlight the exceptional experiences available at these

destinations. This targeted approach will broaden social media engagement,
expand reach to both local and international audiences, and attract key influencers

and content creators to participate in the campaign, amplifying its impact and

ensuring its success.

The fifth season of the World's Coolest Winter campaign, launched under the

theme ‘Green Tourism’, aims to encourage community participation in sustainable

agricultural practices and boost tourism visits to farms and agricultural projects

across the seven emirates, as part of the domestic tourism strategy launched by

His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime
Minister and Ruler of Dubai, to advance plans of an integrated tourism ecosystem

in the UAE.

The World’s Coolest Winter campaign has successfully generated substantial

revenue of around AED 1 billion during its fourth season, which
ran from 9th January to 20th February 2024.

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The campaign's media and marketing materials reached approximately

600 million people worldwide through news outlets and social media platforms.

In its 5th season, the campaign will highlight the country's environmental

landmarks, green spaces, and unique winter experiences.

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