Page 822 - MOE ENGLISH PR REPORT - JANUARY 2025

1/16/25, 2:22 PM World’s Coolest Winter Campaign Named Strategic Partner Of 1 Billion Followers Summit’s 3rd Edition - UrduPoint
Fatima Abdulrahman, Director of Government Communications, Ministry of

Economy, said, “The World’s Coolest Winter campaign showcases the UAE's

exceptional experiences, encompassing leisure, cultural, and sporting activities.
Our partnership with the 1 Billion Followers Summit will amplify these offerings

across social media, highlighting the country's remarkable tourism potential.”

Fatima Abdulrahman added that the partnership also advances the campaign's
objectives, including stimulating domestic tourism and reinforcing the UAE's

position as a premier global tourist destination. This aligns with the National

Tourism Strategy 2031, which aims to increase the tourism sector's contribution to

the UAE's GDP to AED 450 billion, attract AED 100 billion in new investments in

tourism, and welcome 40 million hotel guests.

The campaign also supports the goals of the National Tourism Strategy 2031 and

strengthens the UAE's position as a leading destination on the global travel and

tourism map

The third edition of the 1 Billion Followers Summit will see the launch of dedicated

tracks and key additions, including the inaugural 1 Billion Award, a

US$1 million prize recognizing creators of meaningful and innovative content. The

Summit will also launch the inaugural 1 Billion Pitches competition, which allows

startups and entrepreneurs with groundbreaking ideas to pitch their projects to a
jury of prominent investors and firms for a chance to secure support and funding.

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