Page 60 - MBRF PR REPORT - APRIL 2025

4/17/25, 10:10 AM MBRF to participate in ADIBF 2025 to highlight its knowledge-focused initiatives | Web Release
His Excellency Jamal bin Huwaireb, CEO of MBRF, stated: “Our participation in ADIBF aligns with our strategic
vision to position Dubai and the UAE as a global hub for knowledge and intellectual production while strengthening our

role in fostering knowledge creation in the Arab world. Through this event, we aim to deliver high-quality content that
enriches intellect, inspires generations, and promotes the values of innovation at the core of our programs and initiatives.

It also provides an ideal platform to establish lasting knowledge collaborations and to promote a strong culture of
reading and creativity in society, keeping pace with our aspirations for a prosperous, knowledge-driven future.”

In line with its participation, MBRF will highlight recent advancements in its flagship knowledge initiatives and

programs, including the Knowledge Lounge, Digital Knowledge Hub, Dubai International Program for Writing (DIPW),
and the Bil Arabi initiative. These will be presented through a series of discussion sessions, interactive workshops, and

open discussions featuring a selected group of authors and creators. Furthermore, it will showcase sessions of the
KnowTalks initiative, organized in collaboration with the United Nations Development Programme (UNDP), and will
convene a group of experts and specialists from various fields to explore and discuss evolving global knowledge trends.

Through these activities, MBRF aims to highlight the impact of its initiatives in fostering reading, creative writing, and

digital publishing. It also seeks to showcase its role in enhancing knowledge identity and supporting young talents and
creators.

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Last year, the 33 edition of ADIBF witnessed the participation of over 1,350 publishing houses from 90 countries,
including 145 new exhibitors and 12 countries participating for the first time. The event showcased the latest
publications in literature, thought, philosophy, medicine, and technology. Additionally, it attracted a select group of

authors, thinkers, and influencers who took part in over 2,000 events and welcomed 231,168 visitors over the course of
seven days.

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